The Aussie classic, Vegemite has officially turned 100 yearsold. To celebrate the milestone, a Port Melbourne factory filled a room with ‘Happy Little Vegemites’.
The Aussie Classic Vegemite Celebrates 100 Years!
Australia’s beloved spread, Vegemite, is celebrating a major milestone as it turns 100 years old. Since its creation in 1923 by scientist Cyril P. Callister, Vegemite has become an iconic part of Australian culture. This year, on October 25th, Aussies across the country joined in the festivities to commemorate a century of Vegemite’s rich and savory goodness.
Vegemite holds a special place in the hearts of Australians. Its unique taste, derived from yeast extract, has been enjoyed by generations. Whether smeared on toast, crackers, or used as a secret ingredient in various recipes, Vegemite has become a staple in Australian households.
To mark this momentous occasion, Vegemite released limited edition collectible merchandise. The “100 Mitey years” celebration includes specially designed jars inspired by the original red-and-black label of the very first Vegemite jar. These collectibles have become highly sought after, with a gold mini jar even selling at auction for a staggering $6,300.
But it’s not just about the merchandise. Vegemite’s 100th anniversary is also an opportunity to reflect on its journey and impact. Over the past century, Vegemite has cemented itself as an Australian national treasure, symbolizing resilience and a sense of identity. The distinctive smell and taste of Vegemite are deeply ingrained in Australian culture, evoking memories of breakfasts and snacks shared with loved ones.
As Vegemite enters its second century, the brand has unveiled a new look for its packaging. The refreshed design pays homage to its rich history while embracing a modern aesthetic. The updated packaging ensures that Vegemite remains a beloved part of Australian pantries for generations to come.
Vegemite’s 100th anniversary celebrations wouldn’t be complete without expressing gratitude to its loyal fans. Jess Hoare, Bega’s marketing manager for spreads, thanked Aussies for their unwavering love and support for the brand throughout the years. Vegemite’s enduring popularity is a testament to its timeless appeal and its ability to bring people together.
From humble beginnings to becoming an Aussie classic, Vegemite’s journey has been remarkable. Its century-long presence in Australian households is a testament to its iconic status. As Vegemite reaches this significant milestone, it continues to symbolize the unique flavors and spirit of Australia.
Here’s to 100 years of Vegemite, and to many more years of spreading joy and savory goodness across Australia!
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