It’s a name sure to stir up nostalgia among beer drinkers and league-lovers of the 80s. Power’s beer is back on the market, but the brew has a new taste.
Power’s Beer Returns to Queensland
Power’s beer, an iconic beer brand from the 1980s, is making a comeback in Queensland. Asahi, the company that owns the brand, has decided to re-launch Power’s in response to consumer demand for nostalgia and craft beers.
The new lager, dubbed Power’s Ultra Smooth, is being released by Carlton and United Breweries (CUB) and will be available on shelves across Queensland. The new beer is expected to be a hit with consumers due to its smooth taste and unique branding.
The original Power’s Brewery was founded in South East Queensland in the late 1800s by publican John Power. It quickly became one of Australia’s largest boutique breweries and was known for its unique range of beers. In recent years, however, the brewery had been largely forgotten until now.
Asahi hopes that the return of Power’s will help them capture a larger share of the craft beer market in Queensland. With its unique history and delicious taste, it looks like Power’s is here to stay!
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