Families are increasingly choosing to buy groceries in bulk as the cost of living increase hits the home budget. It’s a trend major supermarkets have noticed – and they’re adapting fast.
Coles Supermarket Unveils New Range of Household Essentials Promising Substantial Savings
Coles Supermarket, one of Australia’s leading retail giants, has introduced a new range of household essentials that could see customers saving up to 70 per cent at the checkout. The launch is seen as a strategic move by the supermarket chain to cater to customers’ increasing preference for buying in bulk.
The new lineup includes over 80 bulk-sized items. The expanded offerings are available in all Coles stores across Australia starting today. This move is expected to provide significant relief to families grappling with the rising cost of living, allowing them to stretch their home budgets further.
The new ‘Big Pack Value’ range features essential items such as cleaning products, bathroom staples, baby products, and more. By offering these items in bulk sizes, Coles is providing customers the opportunity to make substantial savings on products they use daily.
This initiative by Coles is a testament to how major supermarkets are swiftly adapting to evolving consumer trends. With the rising cost of living, Australian families are increasingly opting to buy groceries in bulk, a trend that Coles has clearly taken note of.
In an increasingly competitive retail market, this move might give Coles an edge over its competitors. By aligning their strategy with customers’ needs, Coles is not only looking to attract more shoppers but also aiming to establish itself as a brand that offers value for money.
As the battle of the supermarkets heats up, it will be interesting to see how other players in the market respond to this initiative by Coles. For now, customers stand to benefit from the savings on offer, making their trips to the supermarket a little less burdensome on the wallet.
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