Drakes says demand for its Australia Day merchandise has skyrocketed in the wake of a boycott by Woolworths and Aldi. The independent retailer has taken a swipe at its competitors claiming they are out of touch with the majority of South Australians.
The decision by supermarket giants Woolworths and Aldi to stop selling Australia Day merchandise has been met with strong criticism from the boss of Drakes Supermarkets. The independent retailer has claimed that demand for its Australia Day merchandise has skyrocketed in the aftermath of the boycott by its competitors.
Drakes Supermarkets, an independent retailer based in South Australia, has taken a firm stand against its competitors’ decision, arguing that it is out of touch with the majority of South Australians. The company’s director has been vocal on social media platforms, doubling down on his decision to continue selling Australia Day merchandise as a matter of consumer choice.
The decision by Woolworths and Aldi has sparked debate across the country, with some applauding the move as progressive while others view it as an unnecessary politicization of a national holiday. Amidst this controversy, Drakes Supermarkets has seen a surge in sales of Australia Day-themed goods.
In an interview the director of Drakes Supermarkets made it clear that his company would continue to sell Australia Day merchandise. He stated that he guaranteed they’ll sell out of Australia Day merchandise.
Despite the ongoing debate, Drakes Supermarkets remains steadfast in its decision, proudly selling Australia Day merchandise to meet the increasing demand from its customers despite the boycott by Woolworths and Aldi. The retailer believes that it is responding to the wishes of its customer base, who appreciate the choice to purchase Australia Day merchandise.
While the decision by Woolworths and Aldi to stop selling Australia Day merchandise has been a controversial one, it has inadvertently led to increased sales for Drakes Supermarkets. As the debate continues, it remains to be seen how this will affect the future decisions of other retailers in the country.
Overall, the controversy surrounding Australia Day merchandise has highlighted the differing views of retailers and consumers alike such as opposition leader Peter Dutton calling for a boycott of Woolworths. While some argue for the importance of acknowledging the complex history of Australia Day, others believe in the freedom of consumer choice. As retailers navigate this complex issue, they will continue to make decisions that reflect their brand values and customer preferences.
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